Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Do Not Consume addresses the relationship between the notion of perfection and how its pursuit can sometimes lead to an obsession. With the "perfect apple" being in the centre, it stood with the other apples as a role model. Yet at the same time, it is a standard that is unreachable. By repeating the act of drawing the same apple over and over in hopes of achieving the perfect apple, Ying Xian incorporates the process of a repeated action as an obsession into an expression of her feelings towards the unachievable strive for perfection in her daily life. The need for perfection has been investigated in the making of Do Not Consume.
Do Not Consume addresses the relationship between the notion of perfection and how its pursuit can sometimes lead to an obsession. With the "perfect apple" being in the centre, it stood with the other apples as a role model. Yet at the same time, it is a standard that is unreachable. By repeating the act of drawing the same apple over and over in hopes of achieving the perfect apple, Ying Xian incorporates the process of a repeated action as an obsession into an expression of her feelings towards the unachievable strive for perfection in her daily life. The need for perfection has been investigated in the making of Do Not Consume.
OVERLOAD
Commissioned by: National Arts Council Singapore
Exhibited: Singapore Art Museum 8Q, 2014
"Overload" reflects the sentiments of the rapid progression of today's society. The New is embraced, with the passing of the Old. These new issues have emerged in response to such a pace, people fret more often than ever; unsure of whether they will able to keep up with society's standards or be left behind as a result.
“Sometimes people let the same problem make them miserable for years when they could just say, So what. That's one of my favorite things to say. So what.”
–Andy Warhol
Placing myself in The Ideal imaginary Supermarket, “Overload” depicts the ramifications of rapid progress, when people are “in transit”, juggling social demands and personal needs. Imagine being able to purchase a product that is able to deal with the consequences of our ever-changing society.
What will you buy?
ART-ZOO is an in-house IP of the award-winning BLACK Design and a creative lifestyle brand based on the concept of “For Children of all Ages”. From large-scale thematic art experiences to unique design products that expresses a playful spirit and whimsical sense of wonder, ART-ZOO inspires curiosity, creativity and care through art and play.
At ART-ZOO, I lead the brand’s art direction and oversee its development across products, events, and visual strategy. My role combines design leadership with hands-on execution: managing projects that span illustration, merchandise design, exhibition and spatial design, brand management, and IP development.
PRODUCT &
MERCHANDISING
The merchandise and product design work at ART-ZOO blends creative exploration with hands-on production: shaping concepts, crafting visuals, and directing photoshoots that define the brand’s look. It also involves sourcing materials and working closely with suppliers and craftsmen to turn ideas into well-made, thoughtful merchandise.
The focus is on creating pieces that carry the distinct spirit and clarity of the ART-ZOO world.
Scope: Product design, Market analysis, Merchandising
Art Direction, Graphic Design
INFLATABLE ART
EXPERIENCES
I was grateful in having the opportunity to bring several ART-ZOO experiences from concept to full actualisation: Shaping ideas into immersive installations that range from local inflatable art experiences to large-scale exhibitions touring overseas. Whether small or expansive, each project is designed to draw in wide audiences and make ART-ZOO’s imaginative world accessible to the masses.
Scope: Spatial design, Art direction, Graphic design, Merchandising, Event management
Canyon of Cuddles
Canyon of Cuddles, is an inflatable art playground experience for Children of All Ages. Explore the towering Cacti of an embracing parent and child. Play, engage and interact. Embrace your inner child and be free in the Canyon of Cuddles.
Splashes of Joy
Splashes of Joy features the Blue Ocean themed inflatable park from ART-ZOO, touring in the Barra District of Macau. As part of a CSR engagement by MGM, the topic of sustainability was highlighted alongside the playable experience.
CONVENTIONS &
FESTIVALS
As part of our merchandising efforts to grow and energise our product lines, we participate in festivals and conventions to connect directly with targeted audiences for our “For Children of All Ages” collection. These events let us showcase the line in immersive, high-traffic environments where visitors can experience the brand up close, strengthening engagement and expanding reach.
Scope: Spatial design, Art direction, Graphic design, Merchandising, Event production
ComplexCon 2025
Pop-up at ComplexCon 2025, Las Vegas Convention Hall
October 25-26 2025
ART-ZOO’s second appearance at ComplexCon brings back the beloved “For Children of All Ages” collection,
now reimagined and accompanied by an all-new range of merchandise.
ComplexCon 2024
With the new launch of the “For Children of all Ages” collection, ART-ZOO marks its first physical debut in ComplexCon at Las Vegas, celebrating the concept of twinning and expanding the existing ‘A-Z POP PARK’ concept globally.
POP - Park
ART-ZOO introduces the POP-Park, a casual cafe and inflatable experience, presented in collaboration with local handcrafted ice-cream brand, Creamier, at the upcoming Illustration Arts Festival 2024 (IAF).
POP - Park
ART-ZOO introduces the POP-Park, a casual cafe and inflatable experience, presented in collaboration with local handcrafted ice-cream brand, Creamier, at the upcoming Illustration Arts Festival 2024 (IAF).