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Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Do Not Consume addresses the relationship between the notion of perfection and how its pursuit can sometimes lead to an obsession. With the "perfect apple" being in the centre, it stood with the other apples as a role model. Yet at the same time, it is a standard that is unreachable. By repeating the act of drawing the same apple over and over in hopes of achieving the perfect apple, Ying Xian incorporates the process of a repeated action as an obsession into an expression of her feelings towards the unachievable strive for perfection in her daily life. The need for perfection has been investigated in the making of Do Not Consume.
Do Not Consume addresses the relationship between the notion of perfection and how its pursuit can sometimes lead to an obsession. With the "perfect apple" being in the centre, it stood with the other apples as a role model. Yet at the same time, it is a standard that is unreachable. By repeating the act of drawing the same apple over and over in hopes of achieving the perfect apple, Ying Xian incorporates the process of a repeated action as an obsession into an expression of her feelings towards the unachievable strive for perfection in her daily life. The need for perfection has been investigated in the making of Do Not Consume.
OVERLOAD
Commissioned by: National Arts Council Singapore
Exhibited: Singapore Art Museum 8Q, 2014
"Overload" reflects the sentiments of the rapid progression of today's society. The New is embraced, with the passing of the Old. These new issues have emerged in response to such a pace, people fret more often than ever; unsure of whether they will able to keep up with society's standards or be left behind as a result.
“Sometimes people let the same problem make them miserable for years when they could just say, So what. That's one of my favorite things to say. So what.”
–Andy Warhol
Placing myself in The Ideal imaginary Supermarket, “Overload” depicts the ramifications of rapid progress, when people are “in transit”, juggling social demands and personal needs. Imagine being able to purchase a product that is able to deal with the consequences of our ever-changing society.
What will you buy?
© Copyright
SAINT NEW YORK
Client: SAINT NEW YORK
Graphic Design + Motion Graphics
SAINT NEW YORK is a personal care brand developed specifically for the Gen Z male consumer, rooted in the aesthetics of streetwear and the energy of youth culture.
The motion graphics and static print designs are relaying the brand's identity of being bold, expressive and free. Motion graphic designs in the brand videos for social media were created as well as static print designs.
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