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Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Initiated: Self
Exhibited: Winstedt @ LASALLE, 2016
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Installation
Dimensions variable
2016
Digital print, mixed media
The sequel to Underload borrows the same idea from its prequel. In Underload II, however, the "objects" are set within a pre-apocalyptic narrative. Where resources are no longer plentiful, bounties from the sale of goods are depleted and the rules of survival are reset.
Do Not Consume addresses the relationship between the notion of perfection and how its pursuit can sometimes lead to an obsession. With the "perfect apple" being in the centre, it stood with the other apples as a role model. Yet at the same time, it is a standard that is unreachable. By repeating the act of drawing the same apple over and over in hopes of achieving the perfect apple, Ying Xian incorporates the process of a repeated action as an obsession into an expression of her feelings towards the unachievable strive for perfection in her daily life. The need for perfection has been investigated in the making of Do Not Consume.
Do Not Consume addresses the relationship between the notion of perfection and how its pursuit can sometimes lead to an obsession. With the "perfect apple" being in the centre, it stood with the other apples as a role model. Yet at the same time, it is a standard that is unreachable. By repeating the act of drawing the same apple over and over in hopes of achieving the perfect apple, Ying Xian incorporates the process of a repeated action as an obsession into an expression of her feelings towards the unachievable strive for perfection in her daily life. The need for perfection has been investigated in the making of Do Not Consume.
OVERLOAD
Commissioned by: National Arts Council Singapore
Exhibited: Singapore Art Museum 8Q, 2014
"Overload" reflects the sentiments of the rapid progression of today's society. The New is embraced, with the passing of the Old. These new issues have emerged in response to such a pace, people fret more often than ever; unsure of whether they will able to keep up with society's standards or be left behind as a result.
“Sometimes people let the same problem make them miserable for years when they could just say, So what. That's one of my favorite things to say. So what.”
–Andy Warhol
Placing myself in The Ideal imaginary Supermarket, “Overload” depicts the ramifications of rapid progress, when people are “in transit”, juggling social demands and personal needs. Imagine being able to purchase a product that is able to deal with the consequences of our ever-changing society.
What will you buy?
© Copyright
Candida Ong, also known as Candida||:X is an upcoming Singaporean singer-songwriter.
In 2022, her branding is launched alongside her debut single "Who's Looking Out For Me".
The overall branding, art direction, album cover designs and merchandise were designed in a consistent look under the C||:X brand.
LOGO DESIGN
PRIMARY
SECONDARY LOGO
SOCIAL MEDIA DEBUT
Patterned Background with the Brand typeface
Seamless 9-Grid Instagram introduction detailing the C||:X ethos, Logo rationale, Debut Song and the artiste
Page tears as a core graphic element in the brand, bearing key phrases from the C||:X ethos
BTS Shots
Call To Action posts
Debut Profile Photo
Brand pattern of the C||:X logo repeated
First post with the Full Logo as an introduction
SINGLE COVERS
The need to meet the society’s expectations, or, to fit into the social circle that places a different “price tag” on oneself, is a common relatable feeling. An endless chase slowly extinguishes the fire inside one, wisping away the dream they had to dust.
Rabbit hole serves as a reminder or a wake-up call, to re-connect with one’s inner self.
To be reminded of the dream one still holds dear or one that used to be held near, is an indescribable feeling. If, one is living on borrowed time, would they continue the chase down the rabbit hole or chase the dream that has been lingering around beneath the shadows?
LAUNCH EVENT
MERCH
"Rabbit Hole" Lanyard
Lanyards and Pins are chosen to be the main giveaway merchandise specifically because of its prominence in a corporate work space. We wanted to link it back to Rabbit Hole's original inspiration of being stuck in a societal rat race, where the lanyard itself is a "dog tag" of sorts.
Button Badges
Lanyard card insert
Namecards
Visit C||:X's site here
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